Why the Linux netbook failed
Comments (0) August 21, 2009Early this year, Linux pundits kept dubbing 2009 “the year of Linux”. For the first time, Linux distributions were bundled with consumer laptops and sold in the big stores. Nonetheless, it didn’t work quite as well as we would have wanted it to. Basically, here’s why.
Netbooks are dirt cheap devices marketed as simple net’n'mail laptops. When I try to imagine who will buy these, I can only see the kind of people who run old Windows XP computers with Internet Explorer 6 and an expired version of AVG. Now you are trying to sell these computer-illiterate people something different that won’t play well with their iPod Touch and you expect them to like it?
What happens is that these people cannot chat or play their music the exact same way they did on their previous machine. Even if the bundled software did everything better than Windows (and it often does), they don’t look and work the same way. These people don’t want to learn how the new thing works, they just want it to work like Windows. Don’t expect them to give a crap about the bulletproof stability and the security of Linux if it doesn’t look like XP. After a while, they will get bored with having to figure out how to do what they easily did on Windows and they will return the damn thing.
There is no way to easily market something radically different to people that have used Windows for years. No matter how intuitive Gnome is, people will still ask how they can install applications or change the wallpaper. Until manufacturers start to fully embrace and support Linux and offer it with full computers (and not mere Atom-powered netbooks), then maybe Linux will get the chance it deserves.













